yo.
Tres Colacion has spent the last 15 years making globally recognized, locally relevant work for some of the world's most influential brands.
Tres is currently an Executive Creative Director at Droga5 in New York City overseeing clients like Meta, Xbox, Accenture, and Riyadh Season; the latter, along with a team of much more talented people, won the agency's first Emmy in 2024. His parents are very proud, which led to the longest text message he’s ever received from his father.
Prior to Droga5, BBDO decided he should be the creative lead on WhatsApp, where he led teams, also of people more talented than himself, in Brazil, the United States, Germany, and India. He oversaw the launch of WhatsApp in the US, which was awarded a Cannes Lions, the brand's marquee New Year's Eve Campaign (more Lions), and a lot of other really important projects.
Before that is too long for this blurb, but some highlights include getting the chance to work with some more, more talented people (notice a trend here?) in Beirut, London, and Dubai; where he led his team to the region's first-ever Cannes Lions Grand Prix, a Cannes Lions Titanium Shortlist and over 100 other bits & bobs.
If you’re still reading this he’d like you to know that he is a real person outside of advertising. Some of his favorite things include the English football team Arsenal, cricket, black t-shirts, auspicious tattoos, jazz, and Diet Coke. Some of his favorite people are Shah Rukh Khan, John Coltrane, Elmo, Anju (wife), and Kailash (child).🐀
Awards
2024 Sports Emmy
Grand Prix of the Year - AdStars
AICP x 4
Gold - Andy
Grand Prix x 3 - Ad Stars
Gold x 6 - Ad Stars
Silver x 7 - Ad Stars
Bronze x 10 - Ad Stars
Regional Agency of the Year - LIA
Bronze x 1 - Clios Health
Wood x 3 - D&AD
Gold x 3 - LIA
Silver x 2 - LIA
Bronze - LIA
Grand Prix for Good - Loeries
Grand Prix - Loeries
Silver x 7 - Loeries
Bronze x 2 - Loeries
Craft Certificate - Loeries
Grand Prix - White Square. International
Gold x 2 - White Square. International
Silver x 2 - White Square. International
Regional Agency of the Year - Cannes Lions
Network of the Year - Ad Stars
Bronze x 4 - Caples
Silver x 3 - Cresta
Bronze x 4 - Cresta
Grand Jury - New York Festivals
Finalist Award in Direct x 2 - New York Advertising Festival
Gold Interactive - Effies
Silver in Digital Media - Dubai Lynx
Bronze in Social - Effies
Gold x 3 - The Drum Awards
Featured - Little Black Book
Featured - Campaign
Featured - Creative Criminals
Featured - Dezeen
Featured - Mixmag
Featured - The Drum
Featured - NPR
Rising Talent - Communicate
Juror - D&AD
Juror - Kyiv International Advertising Festival
Juror - Cannes Lions
Juror - Madstars
#15 Creative Director Worldwide - The Drum
Grand Prix - Cannes Lions
Titanium Shortlist - Cannes Lions
Silver x 3 - Cannes Lions
Bronze x 10 - Cannes Lions
Shortlists x 42 - Cannes Lions
Gold - The One Show
Silver - The One Show
Bronze - The One Show
Merit x 24 - The One Show
Graphite x 4 - D&AD
In Book x 6 - D&AD
Gold - Clios
Silver x 9 - Clios
Silver x 4 - Clios Health
Bronze x 5 - Clios
Gold - Loeries
Gold x 2 - Effie
Silver x 5 - Effie
Shots - Gold
Grand Prix for Good - Dubai Lynx
Glass Lynx - Dubai Lynx
Grand Prix x 8 Dubai Lynx
Gold x 8 Dubai Lynx
Silver x 13 Dubai Lynx
Bronze x 10 Dubai Lynx
Agency of the Year - Dubai Lynx
Network of the Year - Dubai Lynx
Bronze - British Arrows
My mom sent me an ad I did and asked me if I’d seen it
Mobile Shortlist - Cannes Lions
Grand Prix, Integrated Campaign - Loeries
Gold in Media Innovation- Loeries
Gold in Data-Driven Campaign- Loeries
Gold in Integrated Campaign- Loeries
Silver in Digital Integrated - Loeries
Silver in Ambient- Loeries
Bronze in Print & Publication - Loeries
Bronze in Integrated Campaign - Loeries
Grand Prix x 2 - Effies
Silver in Interactive - Dubai Lynx
Silver in Social x2- Dubai Lynx
Silver in Interactive - Dubai Lynx
Juror - The Drum
Juror - The One Show
Contact
tres colacion
me@trescolacion.com
@trescolacion
Work
Executive Creative Director - Droga5 NY
Global Creative Lead - BBDO
Creative Director - Grey NY/LA
Creative Director - ImpactBBDO Dubai
Copywriter - Interesting Times